There are different forms of convergence: the convergence of different technologies; convergence of ideas; convergence of practices.
My plan is to better equip myself to communicate with efficacy.
An idea that converges the hardest because of a whole complex mix of circumstances is a catalytic culture. A catalyst is a substance that increases the rate of a chemical reaction, or in our case a person or thing that precipitates an event.
As a designer it is my job to master and understand my own style of visual communication, so that I can produce high quality pieces which are exactly what the client wants.
Various artists use visual metaphors to communicate a message through an illusional device; one which uses pictures to represent words or parts of words. An example of this is Paul Rand's IBM Rebus (as shown below) as he uses graphic images to display the true meaning of the piece.
In art and design criticism, form and content are considered district aspects of a work of art or design. The term form refers to the works style, the techniques and media used to create it.
In this seminar we also looked at The Medium is the Message, written by Marshall Macluhan. The central theory behind this is that the medium through which content is carried plays a vital role in the way that it is perceived.
We also did an activity in which we had to create our own version of the medium is the message using cut outs from every day newspapers and magazines.
When researching further, I also came across a post produced book, called The Medium is the Massage, this book demonstrates the complete opposite of what the Macluhan book is trying to convey. The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.
The book was intended to make McLuhan's philosophy of media and communication, considered by some incomprehensible and esoteric, more accessible to a wider readership through the use of visual metaphor and sparse text.
This book demonstrates convergence as two parties are coming together to create something which is almost sarcastic and a mick take of something which is genuinely quite serious.
