Final Designs and Evaluation

Once I had completed my final designs I printed them off and took them into The Corner. I did this so that I could not only see what they looked like printed out but also how they looked actually in the venue, to make sure that the style that I had created suited the establishment well. This also gave me the opportunity to get opinions from both the manager and assistant manager, along with a couple of opinions from customers who were in that day.

I then wrote an extensive evaluation of my project, which contains all the information about what I think I have achieved well, what I haven't done well, and what I could do next time if I were to do the project again. This means that I am able to be self critical which is very important when being in this industry.

Design Development

I then moved onto the actual design stage of my project, as I feel that I have compiled a large research file which will be incredibly useful for me to use as inspiration throughout the process. I firstly started by stating all of the necessary information to include, such as times, options, allergy information, prices and location. This enabled me to then figure out a hierarchy of what needed to go where on the page.

I then moved onto the actual designs, where I followed the fonts that I had planned to use, along with taking influence from the Yard and Coop branding which I found very interesting and aesthetically pleasing. These pages also show screenshots of how I have chosen fonts and how I have changed certain aspects of the various designs. 

I then displayed what I think are my best designs and therefore my final designs, which were accompanied by a short review about what I have done in order to achieve the final outcome. 

Blackboard Influence and Yard and Coop Branding

I knew within my menus I wanted to use some form of flowing font, and therefore I have researched into blackboard types and designs, which has given me the insight into what kind of layout along with design that I want to use within my menu designs.

I have also created a profile within my project, which is for the branding of Yard and Coop which was produced by Diagram Design. I was particularly interested by this design as it contained aspects which I found visually interesting, along with it being incredibly well structure. 

Overview, Colour Scheme and Typeface Development

During the next section of my project, I have reviewed what I have found during my menu research. And then I began the design research, meaning that I made a colour scheme which I thought would go well with my project, along with beginning to work out the different type faces which I would use for the various different parts of my project.

Northern Soul and Menu Influence

Next I moved onto looking into the theme of Northern Soul and what it has contributed to design. Along with finding inspirational imagery which I thought would be useful for me during the design process. I found this information off a number of blogs and websites, this therefore enabled me to gain a lot of information quickly, which is incredibly useful for me to use in the design process of my project.

I then moved onto broader research, I used Pinterest in order to gain a number of different menu designs which are already in the public eye. This was incredibly useful as it would aid me in the design process and I would be able to gain inspiration from different designs in order to make my own designs. 

As I had compiled a large amount of secondary research, I wanted to find some menus which I had taken pictures of myself, and therefore this would mean it was primary research. I reviewed the two menus that I got extensively, therefore allowing me to review and pick out what aspects of the menu I like and dislike. 

The Brief

To begin this project I planned out exactly what I wanted to achieve and how I was going to do it. I made a word document which displayed the exact information which I wanted to include on each page. I decided to re-design the menus which are available at The Corner, which is a new pub which has opened within Huddersfield. It is currently where I work and therefore I have access to all of the information which I will need to include within my project.

I began my project by creating an InDesign document, which I would use to display all of the work which I want to include within my project. I began by creating a front cover along with a proposal page and some other basic information about my project, and why I wanted to create it.

I then moved onto researching the establishment, and what it stood for and what it wanted to achieve. And I also reviewed the current menus, and demonstrated that they were incredibly dull and boring. One could also say that they were difficult to read, along with being poorly laid out.