In todays lecture and seminar we looked at Helvetica the font. Helvetica is a widely used sans-serif typeface which was developed in 1957 by Swiss typeface designer Max Miedinger and with input from Eduard Hoffman. It is a net-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. It is widely used all over the world and renowned for its crisp and clear quality and modern conveyance of words and phrases. During todays lecture we watched a film about the font and how it was created and produced, it was very informative and told us all that we needed to know about the font and the history behind it.
In the seminar we were giving two sheets of paper with six different styles of Helvetica on it, we were then told to create our own style, which meant a lot of cutting and sticking and producing a new version of the typeface which was designed by ourselves. I thoroughly enjoyed this session as it gave me the opportunity to change the font completely to make it look extremely different.
