Design Development

I then moved onto the actual design stage of my project, as I feel that I have compiled a large research file which will be incredibly useful for me to use as inspiration throughout the process. I firstly started by stating all of the necessary information to include, such as times, options, allergy information, prices and location. This enabled me to then figure out a hierarchy of what needed to go where on the page.

I then moved onto the actual designs, where I followed the fonts that I had planned to use, along with taking influence from the Yard and Coop branding which I found very interesting and aesthetically pleasing. These pages also show screenshots of how I have chosen fonts and how I have changed certain aspects of the various designs. 

I then displayed what I think are my best designs and therefore my final designs, which were accompanied by a short review about what I have done in order to achieve the final outcome. 

Blackboard Influence and Yard and Coop Branding

I knew within my menus I wanted to use some form of flowing font, and therefore I have researched into blackboard types and designs, which has given me the insight into what kind of layout along with design that I want to use within my menu designs.

I have also created a profile within my project, which is for the branding of Yard and Coop which was produced by Diagram Design. I was particularly interested by this design as it contained aspects which I found visually interesting, along with it being incredibly well structure. 

Overview, Colour Scheme and Typeface Development

During the next section of my project, I have reviewed what I have found during my menu research. And then I began the design research, meaning that I made a colour scheme which I thought would go well with my project, along with beginning to work out the different type faces which I would use for the various different parts of my project.

Northern Soul and Menu Influence

Next I moved onto looking into the theme of Northern Soul and what it has contributed to design. Along with finding inspirational imagery which I thought would be useful for me during the design process. I found this information off a number of blogs and websites, this therefore enabled me to gain a lot of information quickly, which is incredibly useful for me to use in the design process of my project.

I then moved onto broader research, I used Pinterest in order to gain a number of different menu designs which are already in the public eye. This was incredibly useful as it would aid me in the design process and I would be able to gain inspiration from different designs in order to make my own designs. 

As I had compiled a large amount of secondary research, I wanted to find some menus which I had taken pictures of myself, and therefore this would mean it was primary research. I reviewed the two menus that I got extensively, therefore allowing me to review and pick out what aspects of the menu I like and dislike. 

The Brief

To begin this project I planned out exactly what I wanted to achieve and how I was going to do it. I made a word document which displayed the exact information which I wanted to include on each page. I decided to re-design the menus which are available at The Corner, which is a new pub which has opened within Huddersfield. It is currently where I work and therefore I have access to all of the information which I will need to include within my project.

I began my project by creating an InDesign document, which I would use to display all of the work which I want to include within my project. I began by creating a front cover along with a proposal page and some other basic information about my project, and why I wanted to create it.

I then moved onto researching the establishment, and what it stood for and what it wanted to achieve. And I also reviewed the current menus, and demonstrated that they were incredibly dull and boring. One could also say that they were difficult to read, along with being poorly laid out.

Type Transcription Final & Development

During the previous session, I created my final type face. I am completely happy with it as it reflects what I want it to - letterforms are simple. And that is all that they need to be. During the final session with John I scanned my work onto the computer so that I could work with it on illustrator. By doing this it shows that I have developed my work.

The inspiration from this type face has come from research on DaFont.com, I have used this website a number of times and I have found a number of different fonts which I think are incredibly interesting. My favourite section is the hand written section, which is where I came across the typeface "Vendetta, by Alif Devan R." it is obviously a handwritten font, which uses flowing connectors and forms in order to produce a type face which is a treat for the eyes. I have used this typeface a number of times in my own work and I wanted to create something which was similar but not too similar.

This is the original scanned image of my work, as you can see the scanner hasn't really picked up on the grey areas of the image, therefore when I work into it on Illustrator I will have to take this into consideration.

When I put the image onto Illustrator, I used a setting which made every letter individual images, therefore it enabled me to edit and change each one very slightly so that there were no rough edges. This also didn't pick up on the grey areas, therefore meaning that I will have to put in the coloured areas myself.

 Below, is my final edited version of my typeface, I have used the colour purple, in order to make sure that the areas I want to be coloured are visible. By using a brightly coloured section it also makes it much easier for me to change it again if I wanted too. I am incredibly happy with the outcome that I have produced, although it is rough and very simplistic, it used shadows and bright colours to make it more complex and interesting to look at.

In order to develop my work, I have decided to produce a blackboard wall, which will advertise a number of different events which will be happening at The Corner, which is located in the middle of Huddersfield town. I currently work there so this was extremely easy to access and to do.

Firstly I planned out what was going to go on the wall, and what information was required for me to advertise. I also decided that the shadows on the letters would be extremely difficult for me to achieve with chalk, as it is quite difficult to work with in the first place, so they were scrapped, this also made it much easier for me to actually produce the piece.

I decided to split the board up into three sections - a section for each piece of information i had decided to use. I also wanted the logo to be visible on the board, and i planned to put half of the logo at either end of the board. I also decided to put lines in between each section of information, so that it is clearly visible to the audience which pieces are which. I also used different colours in order to link pieces of information together, and to be in-keeping with the typeface which I have previously designed.

This is my final design, myself and my manager are extremely happy with my final outcome, as it meets all of the requirements which were set out in the first place. This also demonstrates my type face being used in a real life situation, and it shows how well it works as it is clear and easy to read, along with being visually interesting at the same time. 

Type Transcription

For my typeface, I wanted to create something which was natural, and looked slightly rough so that I could perfect it more when I went onto Illustrator with the designs (which would be the next session).

During todays session I completed my final design for my type face. I took influence from some of the blackboards which I have seen at work, due to the fact that I love some of the type faces which are used on a regular basis. I had also drawn on these boards, which means that I have demonstrated my typeface briefly.


Below is my final type face which I have scanned in so that it is ready to be used for the next session. I am incredibly happy with the outcome of the piece, and I think it will be very useful for what I have in mind for the development.