In todays seminar we looked at how semiotics was present during a range of different Christmas adverts. We determined as a group that christmas adverts have become their own genre due to the fact that there is a wide variety of them available on the television today. From upbeat adverts, to sad and emotional ones, there is a great range which is able to get anyone into the christmas spirit. After watching all of the adverts we found that they all had a number of things in common, they all involved: family, tradition, good will and peace, whilst coming together at christmas. We analysed each advert separately as well.
- Goggle box - family, going to work, toys, overworked, trying to get the perfect gift,
- John Lewis - giving her something she's always wanted, the animals are doing something they shouldn't but their all enjoying it together, they're all reunited except the dog is stuck inside and he's jealous because they're having a lot of fun, they've got the trampoline because not only the young girl will enjoy it. gender stereotype roles.
- Sainsburys - dark and gloomy, a touching subject which inspires all people and affects everyone in different ways, shows both sides reuniting because its christmas, one act of bravery or one person making the first move can make the christmas that much more special. people can move past things to share a special day together, uplifting music. The act of sharing is much more important than anything else. It makes you appreciate whats important
- M&S - shows the stereotypical view of christmas, but shows that children are even willing to move past things in order to make other people happy. different from the normal presumptions of christmas. feminist approach. Mrs Claus represented the women in the help. Connotations of powerful independent women, colour red is very chrsitmassy. Vehicles that she uses are expensive.
- john lewis man on the moon - emotional music, she's trying to reach him but he cant see her, she tries and tries until its christmas day and she finally does it, the moment the package reaches him she sees it. we should consider other people at christmas. people are lonely at christmas, we should consider them as well as ourselves. Balloon and telescope represent her search for him.
